Retail Media’s Gold Rush: Booming, Breaking, and What Comes Next

Retail media is having a moment — and facing major growing pains. Joe and Maarja dive into why so many retailers are launching networks, how fragmentation is creating operational headaches, and what advertisers should focus on now. From privacy shifts and first-party data goldmines to the need for standardization and consolidation, they share actionable insights on navigating this evolving space. Learn how to prioritize, test, and measure smarter as retail media matures. 👉 Follow, subscribe, and connect with us on LinkedIn and at adadvance.com to catch future episodes.