The Power of Building a Brand on Amazon and Why It Matters

In today’s episode, Joe is joined by our Marketing and Brand Manager, Molly Deschenes, to dive into the power of building your brand on Amazon and how it helps to stand above the rest. They both emphasized that branding is critical to differentiate your products, increase profit margins and drive customer lifetime value. With a solid brand presence, sellers focus less on pricing and more on delivering the best value to their target audience. Molly and Joe shared a step-by-step approach to how sellers can get started with brand building and highlighted areas to audit to help fine-tune their messaging.