Michael Cader with evergreen advice for Book Publishers

Fifteen years ago I interviewed Michael Cader at Book Expo in Toronto. The advice he had for publishers at the time remains remarkably fresh and valuable. Michael is the founder of Publisher's Lunch, the largest book publishing industry publication in the world. Each day it's e-mailed out to more than 45,000 people. We talk about process, and transparency, extras, the role of a creative person, finding audiences while you're alive, the satisfaction of engaging with an audience, bringing work to the public, enabling public discussion, and more.