Steven Heller on graphic designer Paul Rand

Steven Heller is an eminent American graphic designer, art director, art critic and scholar. ​ He ​has authored or​ co-authored ​more than 200 ​ books which variously trace​ the history of typography, illustration and other subjects related to graphic design. ​ I talk with Steve about Paul Rand an American art director and graphic designer best known for his corporat ​e designs which include logos for IBM, UPS, Westinghouse, ​and ​ ABC ​. ​ Rand was a professor ​ of graphic design at Yale University ​ ​ from 1956 ​ to 1985 ​. He once said that of all of his work, he was proudest of his magazine and book covers. Book covers!