The Brand Bar Is Open — Receipts, Reality & Real Strategy

Pull up a seat. In our first pour, Katrina Jo and Jakiya Brown Thiaw share how they met working with Hennessy, why this show exists (no gatekeeping), and what really separates a brand from “just posting content.” We talk white space, pricing power, and the insider realities of brand budgets (yes—$100K for a 60-second video happens), plus how to design 5-senses experiences even on small budgets. If you’re ready to build with clarity, culture, and strategy—this one sets the tone. You’ll learn: Why “content creator” isn’t your brand—and what to say instead How to spot and own white space in your market The corporate POV on budgets, partnerships, and what brands look for How to use 5 senses to elevate your brand experience on any budget Pricing mindset for women founders (stop undercharging) Hosted by: @katrinajo × @jakiyabrownthiaw Subscribe, comment, and share with your brand bestie.