Carl Loredo (Wendy's) | Listening is a Super Power

Carl Loredo is the Chief Marketing Officer of The Wendy’'s Company , the 50 year-old fast food giant that now has 6,700 restaurants around the world and a marketing reputation as good as their famous burgers. Do we have to mention, "Where's the beef?" Carl has been at Wendy’s for over six years, holding the role of CMO since 2019. He has worked in tech, consumer goods, home decor, and even a stint at an ad agency. Originally from Texas, he now makes the Buckeye State his home with his twin children. This episode is all about how Wendy's maintains their edge, while listening carefully to their customers at the same time. Carl discusses how Wendy's stays up-to-date with trends by leaning into Twitter and gamer culture. Also, you will hear how Carl and his team stays true to Wendy's long-held values. CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .