Mark Hans Richer (Fortune Brands) | A 2,000-Year-Old Rebrand
The CMO Podcast

Mark Hans Richer (Fortune Brands) | A 2,000-Year-Old Rebrand

Jul 8, 2020
57:36
E75
-(0)

About this episode

Mark-Hans Richer is the Chief Marketing and Innovation Officer for Fortune Brands Home & Security . Fortune Brands is home to some of the bestselling kitchen and bath brands in the US including Moen, Rohl, Shaws, and more! In this conversation, Mark-Hans talks about the big shift in plumbing, and how internet-connected faucets and showers are going to help save the planet. Mark-Hans and Jim also discuss the exciting challenge of becoming a category maker and helping discover a brand's purpose. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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Episode Details

Show Type
full
Audio Format
audio/mpeg

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