GEO, AI Search & Partner-Led Growth | Tye DeGrange - RoundBarnLabs

Tye DeGrange—founder and CEO of Round Barn Labs—joins me to break down how partner-led growth and AI search are transforming digital marketing strategy. As traditional ad channels get noisier and search algorithms evolve with AI, building sustainable customer acquisition requires a shift toward collaborative, technology-driven channels. Tye shares actionable insights on how to integrate AI tools into daily operations, leverage partner ecosystems, and keep your growth engine competitive. Whether you're building a growth strategy from scratch or scaling an existing team, this conversation offers a clear blueprint for navigating the intersection of human partnerships and AI tools. --- 📌 WHAT YOU'LL LEARN IN THIS EPISODE: • How partner-led growth is replacing traditional acquisition models • Practical integrations for AI in daily marketing operations and planning • How Generative Engine Optimization and AI search impact modern growth strategy • Key mental shifts leaders must make to stay competitive as AI tools evolve • How to blend tech automation with high-trust human partnerships ---🔗 CONNECT WITH TYE DEGRANGE & ROUND BARN LABS: 🌐 Website: https://www.roundbarnlabs.com/ 💼 LinkedIn: https://www.linkedin.com/in/tyedegrange/ 🔗 CONNECT WITH GEORGE: 💼 LinkedIn: https://www.linkedin.com/in/georgevlasyev #GenerativeEngineOptimization #GEOSearch #AISearch #PartnerLedGrowth #GrowthMarketing #TyeDeGrange #RoundBarnLabs #GEOBlueprints #MarketingStrategy #AIMarketing