Peec AI CMO: How to Rank in ChatGPT
The GEO Blueprint: AI Search

Peec AI CMO: How to Rank in ChatGPT

Nov 9, 2026
36:34
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About this episode

Why does ChatGPT recommend your competitors instead of your business? Malte Landwehr, CPO & CMO at Peec AI , joins George Vlasyev on The GEO Blueprint to explain what brands can do to improve their AI search visibility.This conversation breaks down generative engine optimization (GEO): finding the sources AI already cites, earning recommendations on those pages, and making your brand easier to understand across the web.We cover:- How to investigate a competitor’s ChatGPT recommendations- Why AI search sources vary by industry and country- How third-party content and consistent brand descriptions influence visibility- Writing self-contained answers that work when AI extracts a single passage- Measuring results with prompt tracking, analytics and customer feedback- How AI agents could change shopping and brand discoveryMalte also shares the AI agent workflows he uses at Peec AI and his thoughts on whether one AI platform will dominate.Connect with Malte and Peec AI:Peec AI on YouTube: https://www.youtube.com/@Peec-AIPeec AI website: https://peec.ai/Peec AI on LinkedIn: https://www.linkedin.com/company/peec-ai/home/Malte on LinkedIn: https://www.linkedin.com/in/landwehr/Subscribe to The GEO Blueprint for conversations about AI search, GEO and how brands get discovered.What shows up when you ask ChatGPT to recommend a business in your category? Share what you’ve found in the comments.#GenerativeEngineOptimization #AISearch #GEO

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Episode Details

Author
George Vlasyev
Show Type
full
Audio Format
audio/mpeg

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