Digital Marketing Basics Part 2: Understanding Return on Ad Spend (ROAS)

Return on Ad Spend (ROAS) is a useful baseline when measuring digital marketing success, but the ROAS numbers from in-app data can be misleading. In this episode of Curry, Cheese, and Vegemite: The Google Ads Aficionados videos, our experts discuss the challenges marketers face when calculating their ROAS, how understanding multi-touch attribution helps determine your campaign performance, and more. Watch Part 1 here: ✅ Digital Marketing Basics Part 1: Understanding CAC, nCAC, LTV: • ✅ Digital Marketing Basics Part 1: Un... Connect with The Google Ads Aficionados on LinkedIn: Usama Khan: / usama-khan-mk Colby Doyle: / colbycdoyle Glen Wilson: / glenmwilson Curry, Cheese, and Vegemite: The Google Ads Aficionados videos: <a href="https://www.youtube.com/playlist?list=PLpSgV5gCkUvjsUGquz5PCuarn7f6QJJfB" rel="noopener noreferrer"...