Target Impression Share vs. Manual CPC Bidding Strategies Guide Part 4

John talks about his least favorite bidding strategy and the bidding strategy that’s great for lead generation, placement, and a whole lot of other things that can help scale your business. In Part 3 of our Bidding Strategies Guide series, John discusses Target impression share and Manual CPC bidding. He shares when and how to use them, including: -The lessons and strategies he learned after sacrificing ROAS for placement with Target impression share bidding -Placement is key but you don’t always have to be number one -The difference between Manual CPC with and without Enhanced CPC PS: This Bidding Strategies Guide series is from an internal Solutions 8 training. And we’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍 0:00 Intro | Target Impression Share vs. Manual CPC: Bidding Strategies Guide Part 4 0:44 Why Target impression share is John’s least favorite bidding strategy 3:13 When to use Target impression share bidding strategy 4:30 Manual CPC is great for lead generation 6:03 Is it better to use Manual CPC with or without Enhanced CPC? 🎯 Guide to Google Ads Bidding Strategies: Guide to Google Ads Bidding Strategies Part 1 | Maximize Clicks: https://youtu.be/QSsNj1XHJS4 Maximize Conversions | Bidding Strategies Guide Part 2: https://youtu.be/ahardi5itKA 🎯 Maximize Conversion Value | Bidding Strategies Guide Part 3: https://youtu.be/_sVoyy3xaOk This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos: https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists: https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation: https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce: https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube: https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks, including the Friday Google Ads Live Q&A member chat: https://www.youtube.com/channel/UCKuk... 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ -------------------------------------------------- 👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ -------------------------------------------------- Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk... -------------------------------------------------- 👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch! Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉...