How a Solo Dev Bootstrapped to 10K MRR With Zero Social Media

In this episode of The Indie Hacker Podcast, Lucas and Luna talk to Sarah Chen, the solo developer behind FormScout, a SaaS that validates form submissions for lead quality. Sarah reached $10,000 MRR in 14 months without using Twitter, LinkedIn, Product Hunt, or any social media promotion. Instead, she used cold email outreach to B2B buyers, a niche blog about form abandonment, and direct integrations with popular tools like WordPress and Shopify. Lucas breaks down her acquisition channels, pricing strategy, and the surprising lesson that indie hackers don't always need to build an audience first. Luna questions whether this approach scales beyond a certain revenue threshold, and Sarah shares her retention numbers. This episode is packed with actionable tactics for founders who hate the social media grind. #IndieHacker #SaaS #Bootstrapping #NoSocialMedia #FormScout #SarahChen #10KMRR #ColdEmail #B2B #WordPress #Shopify #FormAbandonment #LeadValidation #ConversionOptimization #Technology #FexingoBusiness #BusinessPodcast #SideProject Keep every episode free: buymeacoffee.com/fexingo