How a Solo Dev Hit 10K MRR With a Pricing Page A-B Test
The Indie Hacker Podcast with Fexingo: Solo Developers, SaaS Side Projects, and Independent Tech

How a Solo Dev Hit 10K MRR With a Pricing Page A-B Test

Jul 7, 2026
8:01
S2 · E96
-(0)

About this episode

Most indie hackers obsess over features, but one solo developer doubled his revenue by running a simple pricing page A/B test. In this episode, Lucas and Luna break down the exact numbers: a 2-column vs 3-column layout, the surprising winner, and why a $29/month plan outperformed a $19/month plan. They explore the psychology of choice architecture, the Pareto principle in pricing tiers, and how to run low-risk experiments that can boost MRR without adding a single line of code. If you're a solo founder struggling to grow, this episode will make you rethink your pricing page. #IndieHacker #SaaS #PricingPage #ABTesting #MRR #SoloDeveloper #RevenueGrowth #ConversionRate #PricingStrategy #ChoiceArchitecture #ProductLedGrowth #Bootstrapping #MicroSaaS #Technology #FexingoBusiness #BusinessPodcast #IndieHackerPodcast #SoloDev Keep every episode free: buymeacoffee.com/fexingo

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Episode Details

Author
Fexingo
Show Type
full
Audio Format
audio/mpeg

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