How a Solo Dev Hit 10K MRR With a Product That Sells Only Through LinkedIn DMs

Episode 107 of The Indie Hacker Podcast dissects the go-to-market strategy of a solo developer who built a niche SaaS tool for freelance recruiters and grew it to $10,000 monthly recurring revenue using nothing but LinkedIn direct messages. Lucas walks through the specific sequence: how the founder identified a pain point in parsing messy resumes, built a lightweight MVP in two weeks, and then sent 50 personalized DMs per day to recruiters who posted about hiring struggles. Luna questions the scalability of manual outreach, and they discuss the numbers behind conversion rates, churn, and the eventual shift to a referral loop. No ads, no content marketing, no landing page—just cold DMs and a product that solved a clear problem. This episode includes a breakdown of the exact DM script that worked, the founder's rejection rate, and why LinkedIn's algorithm actually helped rather than hurt. A concrete playbook for anyone building a micro-SaaS with zero marketing budget. #LinkedInDMStrategy #MicroSaaS #SoloDeveloper #10KMRR #ColdOutreach #RecruitmentTech #ResumeParser #MVPLaunch #IndieHacker #SaaSGrowth #Technology #BusinessPodcast #FexingoBusiness #SalesPlaybook #Bootstrapped #NoMarketingBudget #ReferralLoop #NicheProduct Keep every episode free: buymeacoffee.com/fexingo