How a Solo Dev Hit 10K MRR With a Recurring Revenue Calculator

In this episode of The Indie Hacker Podcast, Lucas and Luna explore how a solo developer built a simple web-based calculator for subscription businesses to model their recurring revenue. The tool, called RevRun, grew to $10,000 monthly recurring revenue within 18 months without any paid advertising. The conversation dives into the developer's strategy of targeting a specific pain point for SaaS founders, pricing at $29 per month, and using content marketing focused on 'revenue math' to attract users. Lucas breaks down the growth curve, the key decision to keep the product simple, and how the solo dev avoided feature creep. Luna asks about the challenges of selling to other founders and the role of community building. The episode also touches on the trade-offs between building for developers versus business owners, and why a niche tool can outperform broader platforms. If you're an indie hacker looking for a fresh approach to hitting your first $10K MRR, this episode offers a concrete playbook. #RevRun #RecurringRevenue #SaaS #IndieHacker #MRR #SoloDeveloper #Bootstrapping #SubscriptionPricing #ContentMarketing #NicheProduct #TechPodcast #Technology #Business #Startup #RevenueCalculator #FexingoBusiness #BusinessPodcast #SaaSFounder Keep every episode free: buymeacoffee.com/fexingo