Why Solo Devs Are Failing at Pricing Strategy

Most indie hackers price their tools too low because they fear losing customers. This episode breaks down why that instinct is costing them revenue, using the specific case of a solo developer who doubled his prices and saw churn drop instead of rise. We explore the psychology of value perception, how to calculate your true hourly rate when you own the equity, and why free trials often attract the wrong users for micro-SaaS products. #PricingStrategy #IndieHacker #SaaSEconomics #MicroSAAS #ChurnReduction #ValueBasedPricing #SoloFounder #TechEntrepreneur #RevenueGrowth #CustomerRetention #BusinessModel #ProductLedGrowth #FexingoBusiness #BusinessPodcast #LucasAndLuna #DeveloperTools #StartupAdvice #FinancialLiteracy Keep every episode free: buymeacoffee.com/fexingo