Driven by Love and Addicted to “What’s Next”: Fashion Insider Sojin Lee

Sojin Lee has built startups, helped scale Net-a-Porter, won fashion industry awards — and watched businesses collapse. In this candid conversation, she opens up to Maryam about public failure, ambition addiction, and choosing love over everything else. From early executive days in luxury fashion to launching ahead-of-its-time ventures, Sojin shares hard lessons about risk, ego, shame, and survival. She talks about losing major clients, navigating market crashes, and confronting identity when...