TON SEA + Inside The Foundery | Building a Brand in 90 Days | Stream 138

Stream 138 opens with The Offline Network Southeast Asia before turning to India. From there the conversation splits two ways. One side is about designing a venture build programme, what a residential model actually gives a founder, and why that was chosen over a classroom or an incubator. The other side is what it looks like from the inside, building a consumer brand from a standing start across categories as different as beverages, everyday wellness, night-time rituals, children's nutrition and play. The Offline Network sits down to understand how a company gets made in just 90 days.-----Know someone we should have on the show? Suggest them to the admin.Want to sponsor, partnerships, feedback, working at TON, an idea: live@theoffline.network-----Guests for today1/ Opening the stream Jon Russell | Executive Director, Ellerton & Co. Wing Vasiksiri | General Partner, Analog Ventures Starting September 15th, Jon Russell and Wing Vasiksiri will host The Offline Network Southeast Asia, the regional edition of the show. Jon is Executive Director at Ellerton & Co., a public relations and communications agency working across Southeast Asia and India, where his focus is technology, startups and venture capital. He spent a decade reporting on the region as a journalist at The Ken, TechCrunch and The Next Web before moving into venture roles. Wing is General Partner at Analog Ventures, a Singapore-based firm backing companies at seed stage across Southeast Asia, and previously ran his own solo seed funds in the region.-----2/ Vishwani Biyani | Program Director, The FounderyVishwani Biyani is Program Director at The Foundery, the venture builder co-founded by Kishore Biyani, Nikhil Kamath and Ronnie Screwvala. The Foundery describes itself as a venture builder rather than an accelerator or an incubator, running a residential programme in Alibaug where selected founders build consumer companies alongside operators, investors and mentors. Its first cohort has gone on to launch brands across several consumer categories.-----Followed by 5 Founders from the cohort 1 of The Foundery:1/ Dyumna Madan is building NoKlu, a beverage brand built around jelly-based drinks.2/ Srishti Sahni is building Evensong, focused on night-time wellness rituals.3/ Aishwarya Manjunath is building Please Undo, a consumer health and wellness brand focused on the everyday discomforts of modern living.4/ Angad Singh Chawla is building Kazoom, focused on nutrition for kids and their growth.5/ Chander Kant Sharma is building TorqWars, at the intersection of games, toys and machines.