What it's like to build consumer brands and back founders | Stream 136

Stream 136 of The Offline Network brings together two very different approaches to building in India. On one side, a consumer brand built by operators who came up through the creator economy, where the product has to earn a place on someone's shelf and stay there. On the other, a startup studio that sits alongside early-stage founders and helps them build ventures with a social and environmental purpose. The conversation looks at what it takes to build with a long horizon, how founders decide what to leave out, and what changes when the people building a brand have spent years understanding an audience first. -----Know someone we should have on the show? Suggest them to the admin.Want to sponsor, partnerships, feedback, working at TON, an idea: live@theoffline.network-----Guests: Neel Gogia & Jag Chima | Co-Founders, SarkarNeel Gogia and Jag Chima are co-founders of Sarkar, an Indian fragrance house they built alongside Bhuvan Bam and Rohit Raj. Sarkar sells unisex, parfum-strength fragrances positioned between mass-market body sprays and niche luxury perfumery, sold through its own site and major marketplaces. Both also co-founded IPLIX Media, a Delhi-based influencer marketing and talent management agency that works with brands and creators. Varun Chawla | Founder, build3 Varun Chawla is the founder of build3, a startup studio and launchpad in Goa that backs impact-oriented startups working on the mind, body and the earth. build3 works with founders as an institutional co-founder and runs an impact accelerator alongside a co-working and co-living space for founders and creators. He earlier co-founded 91springboard, a co-working and startup community network in India, and is currently developing a residential campus for entrepreneurs in Goa.