105: Real Talk About AdWords Quality Score

Hi ya'll, welcome back to the Paid Search Podcast. Today we're talking about Google AdWords quality score. What is quality score? How is quality score calculated? How to improve quality score? We answer all those questions, cover some deeply technical nuggets about quality score, and we share what role quality score plays in our own AdWords campaign management. Expected clickthrough rate - https://support.google.com/adwords/answer/1659696 Ad relevance - https://support.google.com/adwords/a...