McKinsey & Company - Finding and analysing new markets

During the second episode, we welcome Alexander van de Voorde, Engagement Manager at McKinsey & Company for the past 3 years. Alexander shares in this episode his experience and expertise on how he manages his projects. He refers to a recent case he dealt with: an aluminium producer who wanted to penetrate new markets. Here, he emphasises the importance of sharp market analyses and explained the importance of a sales plan. At the end, Alexander gives some useful tips for students who want to crack cases at LCC!