Media Monday: 60’s Bari Minimum & The Maine Ad Buy Bonanza

Jon Kelly and Peter reunite to debate 60 Minutes’ season premiere and whether Bari Weiss and Nick Bilton’s overhaul—or a weak NFL lead-in and shifting Nielsen math—explains its middling ratings. Then they dig into the record $12 billion pouring into midterm ads, and why tiny towns like Presque Isle, Maine, are getting hit with ad blitzes costing over $400 per head.