Amazon Marketing Cloud: Retarget Viewers & Cart Abandoners

Badger Nation, we just dropped an epic episode with Joe from Ad Advance and it’s straight-up fire. AMC is like unlocking a secret door to your most valuable customers. I’m talking about those people who viewed your product, added it to cart, but didn’t buy—and you can bring them back with precision. Good news, AMC finally lets you layer audiences on top of your Sponsored Product campaigns. Amazon made it super easy too. A few clicks and you’re creating killer campaigns that hit your most valuable prospects exactly when it matters. We’ll see you in The PPC Den! 🦡 Highlights ​​ 00:00 – Intro 01:20 - What is Amazon Marketing Cloud (AMC)? 03:45 - Creating Your First Audience 05:10 - Why Retargeting Works 10:15 - The Power of Stacking Audiences 12:00 - Building Effective Funnels 16:50 - Common Use Cases 20:30 - Insights on Sponsored Ads & DSP Integration 26:00 - Starting Your First AMC Audience 28:30 - Using No-Code Templates 30:00 - Creating Rolling vs. Fixed Audiences 32:00 - Optimizing Sponsored Ads with AMC Audiences 36:00 - Outro & Where to Find Joe 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin Where to find Joe, Joe Shelerud Ad Advance How Can I Best Use Amazon Marketing Cloud? How Do I Get Started With Amazon DSP? An Introduction to Targeting Options on the Amazon DSP Into The Great Unknown: Amazon DSP With Kiri Masters Using Amazon DSP and AMC to Fully Understand the Customer Journey Amazon DSP Campaign Setup Made Easy: A Complete Guide Finding Your Audience in Amazon’s Demand-Side Platform (DSP) 🎉 Ad Badger v3 Software Launch Webinar 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Joe Shelerud Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno