AMZPPC 47: How to Advertise Commodity and Unique Products with Lukas Matthews

On today’s episode, Mike is joined by Lukas Matthews of Twin Scroll Marketing to talk about the difference between advertising commodity products and unique, novel products (like a WiFi jump rope). They break down what types of goals to set, customer behavior toward each, and a solid set of keyword strategies. You don't want to miss Lukas's expert advice on this one. See you in the Badger Den! Episode Highlights: 2:50 About our guest Lukas Matthews 5:45 Commodity vs. unique products 10:55 Goal-setting for commodity products 13:30 Aim for discovery instead of sales for unique products 16:50 When to use a laser or a shotgun for your keywords 21:30 Controlled vs. uncontrolled clicks 22:53 Find keyword trees for commodities 24:25 Long-tail, niche keywords are better for unique products 27:55 Saturate everything above the fold 29:00 The real value of Lightning Deals & coupons 34:20 Find Lukas at Twin Scroll Marketing Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ