AMZPPC 66: What Consumer Behavior Says About You: Amazon Brand Analytics

If you’ve ever wondered how often a consumer chooses a competitor’s product over yours, then this is the episode you’ll want to hear. You’ll also learn how to apply this information to the benefit of your campaigns! Mike and Stephen discuss at length Amazon Advertising’s Item Comparison and Alternate Purchase Behavior and the value of this report. This is part three of a mini series all about Amazon’s Brand Analytics. Stay tuned next week for part four. Until then, we’ll see you in the Badger Den. We’ll see you in the Badger Den. Episode Highlights 02:20 Intro 07:00 What is Item Comparison and Alternate Purchase behavior? 08:42 Where to Access ICAP 17:30 Strategy: How to use ICAP 28:00 Takeaways and farewell Links & Resources Amazon Brand Analytics, part 1: Search Frequency Rank: How to Identify Most Important Keywords: https://anchor.fm/dashboard/episode/eatiks Amazon Brand Analytics, part 2: How to Raise Lifetime Value with Market Basket Report: https://anchor.fm/dashboard/episode/eb2g9d Ad Badger app Product Tour [2020 Updated, New Features]: https://www.youtube.com/watch?v=H6VjlbOA3NA All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Thank you for listening! Please like, subscribe, and leave a glowing review. Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!