Five Practical Fixes for Messy Amazon Accounts

In this episode of the PPC Den Podcast, Michael Erickson Facchin and Clifford Donovan unpack five practical fixes for messy Amazon accounts. They cover how to really track where your budget goes, the pros and cons of AMC audiences, when auto campaigns can be effective, the hidden risks of product targeting, the impact of “previously viewed” placements, and how to approach Creator Connections. If you’re looking to clean up your Amazon PPC strategy and stay profitable in 2025, this conversation gives you the clarity and tools you need. We’ll see you in The PPC Den! 🦡 Highlights ​​ 00:00 – Intro 02:15 – Clifford’s background & experience with Amazon accounts 06:00 – Common mistakes in messy Amazon accounts 09:30 – Fix 1: Cleaning up ad campaigns 13:20 – Fix 2: Optimizing product targeting 17:10 – Fix 3: Using automatic campaigns strategically 21:30 – Fix 4: Managing “Previously Viewed” placements 26:00 – Fix 5: Testing and leveraging Creator Connections 31:20 – Additional tips & tricks for account organization 36:40 – Clifford’s advice for long-term success 41:15 – Q&A / Audience questions 44:00 – Key takeaways 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising Our guest today is Clifford Donovan. Lead Amazon Media Buyer at Pilothouse Digital . Why the ‘Perfect’ Amazon PPC Account Is a Myth? Analyzing 2 Amazon Advertising PPC Accounts With Low ACOS The One Activity That Will Fix Your ACOS in 2025 The Easiest Amazon PPC Fix You’re Probably Ignoring What Is The Best Way To Fix Low Sales for my Amazon PPC Campaign? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Clifford Donovan Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno