Is Amazon's Free Flexible Shopping Insights Data Actually Making You Money?

Amazon just made its premium first-party (1P) data including Flexible Shopping Insights (FSI) and Audience Segment Membership completely FREE to query in Amazon Marketing Cloud (AMC) through the end of the year! But before you get blinded by the shiny new data, we need to talk about reality. In this episode, I break down what FSI actually uncovers (like the massive 14+ day attribution gap and organic vs. ad-exposed behaviors) and look at a real-world account to see if this data actually changes how you manage your PPC. Is it a total game-changer for proving ad viability, or is it just an Amazon-engineered tool to get you to spend more money? We dive into why AMC data still misses the mark on true net profitability, and why you shouldn't treat this data as a silver bullet if you have bottom-line ROI issues. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 – The big news: Premium AMC data is now free 0:37 – What exactly is Flexible Shopping Insights (FSI)? 1:22 – Lookback windows and what you can actually track 2:37 – The 14-day attribution gap 3:22 – How ads impact bundling and multi-ASIN purchases 4:30 – Why AMC data completely ignores profitability 6:53 – How to unlock these paid features in your dashboard 7:27 – Using AI and the query editor to write SQL for you 8:19 – Testing FSI live on a real Amazon account 10:13 – Real results: New-to-Brand rates for paid vs. organic 14:27 – Does spending more on ads actually boost organic sales? 16:34 – My final verdict 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin - Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising Using Amazon DSP and AMC to Fully Understand the Customer Journey How to Get FREE Ad Spend from Amazon (DSP Secrets) Ad Sales Tripled, Organic Dropped: Decoding Amazon PPC Cannibalization Pros and Cons of vCPM in Amazon Advertising 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes ​​​​​ - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno