Tariff Turmoil: How Brands Are Adapting in 2025

Michael sits down with Blair Forrest — yes, the one lifting scary barbells, flying solo without an assistant, and casually rethinking the entire North American logistics map. They dive deep into the 2025 tariff chaos: why brands are panicking, how bonded warehouses are basically international waters (minus the pirates), and what it actually means to “wait out” a multi-million dollar shipping problem. From FTZ hacks to cross-border inventory plays, this is your tactical survival guide for the madness — whether you’re paying $5K or $300K per container. It’s messy. It’s essential. It’s surprisingly therapeutic. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 – Goal setting like headless monkeys 4:12 – $300K tariffs on $100K goods 7:58 – FTZ, Bonded, Anti-USA play explained 11:44 – Blair’s real setup: bonded, FTZ, Canada 14:32 – Inaction is action: just wait it out 16:20 – HS audits: maybe it’s not the water bottle’s fault 20:12 – Inbound obsession: check-in time is king now 22:01 – Blair's bold predictions: AWD in trouble, West Coast doomed 25:05 – Budget discipline vs. ad spend delusions 26:45 – Agencies need to be business optimizers now 28:13 – Shopify vs Amazon: wake-up call time 29:20 – The 3-body problem: Ads vs Organic vs Profit 30:30 – Outro 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising Get to know Blair Forrest of AMZPrep — the logistics mastermind with bold predictions, sharp insights, and just the right amount of chaos to keep Amazon on its toes. How Can I Expand My Amazon PPC Campaign To Canada? 10 Steps to Maximize Amazon FBA Inventory Limits How Do I Perfect My Amazon Inventory Management? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes ​​​​​ - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Blair Forrest Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno