UnBox Reveals Amazon Ad Secrets to Transform Your PPC

In this episode, Michael Erickson Facchin and Mansour Norouzi break down the biggest Amazon Ads updates following UnBox 2025. They talk about why the first half of the year felt tougher for many sellers, how to read market signals the right way, and how new tools — from the unified ad console and advanced reporting to AI assistants in DSP and AMC — can help brands make smarter decisions, stay profitable, and position themselves for growth heading into 2026. We’ll see you in The PPC Den! 🦡 Highlights ​​ 00:00 — Intro 05:40 — Update #1: Unified Ad Console (DSP & Sponsored Ads) 09:47 — Update #2: New Powerful Reporting & 15-Month Lookback 11:51 — Update #3: Ads Agent (AI Assistant for DSP) 19:26 — Update #4: Amazon Marketing Cloud (AMC) AI Assistant 23:05 — Update #5: Sponsored Brand Reserve Share of Voice 33:00 — Update #6: AI-Curated Sponsored Brand Collections 37:40 — Update #7: AI-Powered Product Prompts & Rufus Integration 47:00 — Update #8: Sponsored Product Video (Rated 10/10 Impact) 52:00 — Update #9: Creative Agent for Video/Image Generation 53:18 — Update #10: Advanced Brand Store Analytics 54:45 — Summary🦡 Resources & Links 🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising Our guest today is Mansour Norouzi at Incrementum Digital Getting the Most out of Amazon Reporting Why AI Will Be Your New Assistant on Amazon Amazon Marketing Cloud: Retarget Viewers & Cart Abandoners Amazon Product Page Optimization in a Rufus AI World Creative Optimization and Partnerships with Roku for Amazon Video Campaigns 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mansour Norouzi Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno