Winning on Amazon in 2025 Starts with Mind, Body & Brand

In this episode, Mina Elias from Trivium Group drops some serious knowledge bombs on how crushing it on Amazon isn’t just about ads and listings — it’s about mindset, mental toughness, and yes, even jiu-jitsu 🥋 (because why not train like a fighter to survive the Amazon jungle?). We dive deep into why your body is your ultimate business asset, why building the best brand beats just slapping products on a shelf, and how to run your Amazon store like a well-oiled machine that never quits. Mina spills the tea on mastering product-market fit and owning your keyword game . Tune in, get inspired, and maybe even get off the couch for a round of jiu-jitsu!! We’ll see you in The PPC Den! 🦡 Highlights ​​ 00:00 – Welcome back Mina Elias 03:15 – Jiu-jitsu, mindset 05:35 – Your body = your business machine (Lamborghini or rusty clunker?) 06:25 – The Amazon battlefield in 2025: no more “easy wins” 07:00 – Why your 2015 strategy won’t work today (bye-bye, gold rush) 08:00 – Are you building the best brand — or just selling stuff? 11:00 – Real product examples: what buyers actually want 12:06 – Is your product page truly the best one on the internet? 13:25 – Why great brands win without even trying 14:45 – Conversion rate: the “cheat code” for Amazon growth 16:00 – Amazon vs. Facebook Ads: who wins the simplicity game? 17:15 – “Moneyballing” Amazon success with checklists & nerdy details 19:45 – What if your product page is great? What’s next? 21:10 – PPC strategy explained like a human, not a robot 26:36 – Success = systems 28:50 – Using Brand Analytics to measure conversion 29:30 – Why “passive Amazon income” is a sweet, sweet lie 31:45 – Selling a product vs. building a business (big difference) 32:15 – Final thoughts + where to find Mina online 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising Meet Mina Elias – founder & CEO of Trivium Group, professional supplement nerd, jiu-jitsu enthusiast, and the guy who turns “just a product” into “wait, I’ve seen that everywhere!” Tariff Turmoil: How Brands Are Adapting in 2025 Seller Stories: Growing 10 Brands at Once and Managing by KPI’s Successful Ecommerce Entrepreneur On Business, Scaling 10x, and Finding the Right Partners 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mina Elias Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno