Should I target zero-volume keywords? (TOON TIP)

I've started a new style of episode. I've had an amazing run of interviewing other humans but often you don't hear that much from me. My tips, my advice. So I thought I'd start sharing that with you. After a long 5 years, shorter more succinct episodes for easy learning and quick wins, 100% jargon and gobbledegook free. Today I'll be answering the question that comes up a lot from my course students: Should I target zero-volume keywords? Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course