The Self Publishing Show
SPF-089: Masterclass: The Value of a Sale – with Mark Dawson
Oct 20, 2017
42:12
S1 · E89
-(0)
About this episode
This week's highlights include: • Using Facebook Messenger to boost launch sales • On the excellent response rate of Messenger • Calculating ROI for ads based on sell-through rates, rather than just sales of one book • Different ways to calculate read-through • Why it makes sense to run ad campaigns at a loss because […]
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Episode Details
- Author
- Mark Dawson: Best-Selling Indie Author and Self Publishing Guru
- Show Type
- full
- Audio Format
- audio/mpeg