#61 - Insanely Simple: The Obsession That Drives Apple's Success

This week Cut The Crap Podcast features the book, 'Insanely Simple: The Obsession That Drives Apple's Success' by Ken Segall. Simplicity isn't just a design principle at Apple--it's a value that permeates every level of the organization. It's what helped Apple recover from near death in 1997 to become the most valuable company on earth in 2012. I took 10 Golden Nuggets away from this book! ---------- Go to CutTheCrapPodcast.com and signup to receive a summary from each episode that will highlight all of the golden nuggets shared in the podcast. ----------- Follow Ryan on Facebook, Twitter, Instagram, LinkedIn, and SnapChat. Hosted on Acast. See acast.com/privacy for more information.