Direct Mail Marketing: Building Brand Equity One Letter at a Time

Lots of marketers have shifted their focus from the mailbox to the inbox, but the numbers don’t lie. Direct mail is still one of the most reliable vehicles for customer engagement. As Guy Fashano, Sales Manager at MSI Mailing Systems , points out — digital marketing isn’t the only player in town that can harness data to track ROI and open rates. Hear how direct mail marketing can help you retain customers and build brand equity for your business in 2023 and beyond! Join us as we discuss: - (5:13) The tangible benefits and staying power of direct mail - (14:05) How direct mail can help boost your brand equity - (30:17) Practical tips for starting your first direct mail campaign Check out these resources we mentioned during the podcast: - guy@msimail.net - Call or text Guy with your questions at 916-769-5200 - Raiser’s Edge NXT - Marketing Pro Direct Mail Tool You can find this interview and many more by subscribing to Toolbox of the Trades on Apple Podcasts , on Spotify , or here . Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Listening on a desktop & can’t see the links? Just search for Toolbox of the Trades in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.