Episode 44: Leadership Skills More Imperative to Success Than Tech Training w/ Keith Mercurio

If you want loyal customers, you need to influence them. But how do you do that without feeling shady? In the latest episode, Keith Mercurio , Sr. Director of Executive Success at ServiceTitan and Founder and CEO of Ethical Influence Institute , shares the secrets of ethical influence and how they can elevate your leadership. We discuss: - The power of ethical influence - How poor messaging shrinks your talent pool - How to inspire people - The value of powerful thinking Check out these resources we mentioned during the podcast: - The Four Agreements - The Allegory of the Cave - Tim Ferriss - The Seven Habits of Highly Effective People If you want to hear more stories from the trades, subscribe to Toolbox for the Trades on Apple Podcasts , Spotify , or here . Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.