Episode 70: The 6 Ps to Please the Prospect

You should place these 6 Ps prominently on your home service website: product, place, price, promotion, people, and personality. Yeah, we said price. In this episode, I chat with Chris Yano , CEO at RYNO Strategic Solutions , about what he’s learned from his depth of 14 years’ experience marketing for home service businesses. Here are some topics we highlight in the conversation: - How Chris finally got the attention of Gary Vee - Two common themes from coaching and marketing in the trades - The 6 Ps of a website that will please prospects - Why price belongs on your website - Reasons Chris is grateful he started a podcast Check out these resources we mentioned: - Chris’s podcast is To the Point - Traction by Gino Wickman - The New One Minute Manager by Ken Blanchard and Spencer Johnson If you want to hear more stories from the trades, subscribe to Toolbox for the Trades on Apple Podcasts , Spotify , or here . Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.