Speak to the Pain Points: Selling Benefits Over Products

The water treatment industry is booming in the home services market. Just like with HVAC or plumbing, the competition can be fierce. So how do Jonathan Brewster , VP of Business Development at Aqua Clear Water Systems , and his family stay ahead of the pack? They look outside their industry to find new perspectives so they can set themselves apart from the crowd. Jonathan spills the secret sauce on his water treatment company’s dynamic marketing tactics and how they build client relationships for life. Join us as we discuss: - (4:08) Being part of a father-son tag team in the trades - (8:45) Standing out with the Nightingale Principle - (14:19) Breaking down a dynamic sales presentation - (18:56) A golden opportunity for plumbing businesses Check out these resources we mentioned during the podcast: - Jonathan Brewster - Aqua Clear Water Systems You can find this interview and many more by subscribing to Toolbox of the Trades on Apple Podcasts , on Spotify , or here . Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Listening on a desktop & can’t see the links? Just search for Toolbox of the Trades in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.