Trading social media for Substack: Using content to build a brand (Feat. SmartFlyer’s Kayla Douglas)

In this special bonus episode, Trade Secrets is all about content — and why travel advisors should get theirs off social media and into an email newsletter. Kayla Douglas, director of content for SmartFlyer in New York, delves into the world of Substack with co-hosts Emma Weissmann and Jamie Biesiada. And, stay tuned after the episode for some exciting announcements about season six of Trade Secrets. This episode was released in conjunction with a Humans in the Hot Seat episode (part of TravelAge West’s Humans of Travel podcast ), featuring Erina Pindar, COO and managing partner at SmartFlyer. This episode was sponsored by Riverside Luxury Cruises . Further resources Kayla Douglas’ email , Instagram and Substack SmartFlyer Core coverage From TravelAge West: Five things we learned at SmartFlyer’s 2025 Core Conference From Travel Weekly: Will luxury travel slow down? One expert expects a dip in hotel rates Mentioned on this episode: Substack Emma’s substack Flodesk Mailchimp Stephanie Lee’s most recent appearance on Trade Secrets Host Agency Reviews’ travel agency software profiles Need advice? Call our hotline and leave a message: 201-902-2098 Email us: tradesecrets@travelweekly.com Theme song: Sock Hop by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4387-sock-hop License: https://filmmusic.io/standard-license See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.