EP 318 | Everything is content

Social media is changing, there’s no getting around that! The pendulum swings, depending on consumer fatigue and algorithm changes. And right now it seems like the “everything is content” trend is Queen! In this episode, I want to share with you what I’m doing with video, B-roll content, and how creating content for Instagram using this approach, can be really, friggin' easy. TAKEAWAYS: It’s easy. Use content from throughout your week. In fact, I will batch videos so I have them done for the month. It’s not wildly popular (algortihm-wise), but gets a lot of good conversations going in the DMs. People engage more in my DMs because they feel more connected to me and I give them a call to action which gives me an opportunity to have a conversation with them. Shows my values, without me having to show up on Stories. Test the content first in Stories, when it gets engagement, then I turn it into a Reel. RESOURCES: To find the blog post that accompanies this episode click here Follow @shinewithnatasha for Instagram help Check out an example of a “everything is content” Reel from Allison’s Instagram account Grab a $7 trial for your first month in the Funnel of the Month Club Register for the Burn Your Launch Calendar and Never Look Back Masterclass CONNECT WITH ALLISON: Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE? If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business. Music courtesy of www.bensound.com 🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE? If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.com License code: 8G1GJZZDCLKGU9NR Artist: : Benjamin Tissot