Ep 027: Premier League and betting relationship gone cold

Responding to political pressures, the Premier League has revised its relationship with betting and gambling. As reported by SBC, last week the digital data agency Horizm highlighted the low engagement generated by bookmakers paying multi-million-pound sponsorships compared to other sectors. In the latest episode of iGaming Daily, sponsored by SBC Summit Barcelona, Jessie Sale Senior Journalist from SBC News and George Harborne Director SBC Sponsorship join James Ross to talk more on the 'low digital value' and its correlation with football clubs as the industry begins its long farewell with the top tier of English football. To read more on Jessie Sale's article on Horizm's break down on football sponsorship opportunity, click the following link - https://sbcnews.co.uk/featurednews/2023/05/24/bettings-lack-of-digital-value-horizm-breaks-down-footballs-sponsorship-opportunity/ For more information on SBC Summit Barcelona, click the following link - https://sbcevents.com/sbc-summit-barcelona/