Ep 580: Making A Regular Joe Feel Like A VIP This NFL Season

In todays episode of iGaming Daily, SBC Media Manager, Charlie Horner is joined by Optimove's Director of Sales, Jeff Laniado to talk about the new NFL season and how to treat your loyal customers as VIP's. Tune in to find out: How operators can engage and re-engage casual bettors to enhance the overall LTV. What steps should sportsbooks take to ensure that they have a more profitable NFL campaign. What role AI plays in re-engaging players to increase their LTV Why you shouldn't back the Jets to win the Super Bowl What's all this got to do with GF pizza? Host: Charlie Horner Guest: Jeff Laniado Producer: Anaya McDonald Editor: Anaya McDonald iGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.