10. Increase your email list with a free webinar with Kristine Citarella

In this episode, Melissa Seideman interviews Kristine Citarella, a webinar specialist, who shares her insights on using webinars as a lead generation tool. Kristine discusses the importance of live feedback, common mistakes brands make during webinars, effective follow-up strategies, and innovative campaign ideas. She emphasizes the significance of keeping webinars engaging and concise, and offers valuable advice for those hosting their first webinar. The conversation also touches on career reflections and the importance of pursuing what makes you happy. Takeaways Webinars should be used as a lead generation system. Weekly webinars can protect your sanity and maintain engagement. Live feedback during webinars is crucial for understanding your audience. Connection with the audience is more important than just numbers. Webinars should ideally last no longer than two hours. Follow-up sequences should be tailored for attendees and non-attendees. Innovative campaigns can yield significant results without paid ads. Getting people to show up is the most important aspect of webinars. Replays are not recommended for lead generation webinars. Focus on skills and happiness over traditional career paths. Links Mentioned: Book a call wirth Kristine and she can talk through how we can use webinars for their business. https://go.madebyspark.co/disco Join Melissa’s email list for the latest email tips: https://not-another.kit.com/emailmarketing Get an email audit for 25% off with the code: emailaudit https://notanotheremailcompany.com/product/audit/ Follow Melissa on Instagram: https://www.instagram.com/notanotheremailcompany/ Connect with Melissa: www.notanotheremailcompany.com Email Edge Community: www.notanotheremailcompany.com/join-the-email-edge