6. Unlocking Email Deliverability with Alyssa Dulin

Are you scratching your head wondering why your carefully crafted emails aren't landing in your subscribers' inboxes? If your open rates are dropping or your emails are getting sidelined to the spam folder, this episode is for you. Today, we dive into the world of email deliverability with Alyssa Dulin from Kit. Alyssa unpacks the crucial difference between delivery and deliverability and provides a step-by-step masterclass on how to troubleshoot your email marketing strategy. Whether you're a small business owner or a seasoned creator, this conversation is packed with actionable insights to help you master the essentials of email success. What You’ll Learn in This Episode: Delivery vs. Deliverability: Why getting your email accepted by a server isn't enough, and why landing in the actual inbox is the only metric that matters. Diagnosing Declining Open Rates: How to do the "detective work" by analyzing open rates by email provider and sending test emails to isolate the problem. Troubleshooting Spam Issues: How to identify the root cause of your deliverability woes—from backend DNS authentication issues to poor sender reputation and list fatigue. The Power of Replies: Alyssa shares her favorite "sneaky tip" to boost your sender reputation: encouraging subscriber replies. Tools for Success: Discover how tools like Send Gauge can automate replies and drastically improve your open rates. "There’s no metric for deliverability. You find out from your subscribers or your own testing where the email landed." – Alyssa Dulin Actionable Takeaway: If you do one thing after listening to this episode, find a creative way to encourage your subscribers to hit "reply" to your next email—and watch your engagement soar! Connect with Alyssa & Resources Mentioned: Connect with Alyssa: Find Alyssa Dulin on LinkedIn Listen to her Podcast: Deliverability Defined Tools Mentioned: Send Gauge & Kit If you enjoyed this episode, please leave us a review and be sure to subscribe for more actionable insights on growing your business! Links Mentioned: Join Melissa’s email list for the latest email tips: https://not-another.kit.com/emailmarketing Get an email audit for 25% off with the code: emailaudit https://notanotheremailcompany.com/product/audit/ Connect with Melissa: www.notanotheremailcompany.com Don't have an email service provider or want a better one: Check out Kit you won't be disapointed. https://partners.kit.com/notanotherva Alyssa recommends sendgauge.com